

Actors: Chris Hemsworth
Tom Hiddleston
Natalie Portsman
Thor 2: The dark world Research
Production
Main release dates in UK: October 30th. USA: 8th November
Director: Alan Taylor
Producer: Kevin Feige
Editor: Dan Labental and Wyatt Smith
Budgeting: $150 million
Genre: Action, Adventure, Drama, Fantasy
Music produced by Brian Taylor
Companies: Distribution -Disney Walt
Studio creators : Marvel
Box office: $109.4 million globally world wide.
Technology used
The technology that they have used is through CGI, the use to CGI creates the special effects in the movie to produce Thor's power. They used Canon EOs 5d Mark which is the camera to film and create the 3D visual effects.
Marketing
We understand that marketing aims to engage the audiences to watch the movie, this is vital for the movie to gain lots of good reviews and for the viewers to spend fortunate for the box office to increase. This is done through:
Trailer, poster, DVD, merchandises, bill boards, conventions, magazine,
Target Audiences
The target audiences they aim at is 12+ due to the genre's that is included to the movie, which specifies the class classification aiming at a specific audience. We could look at this in a way that we suspect that they aim towards 12A looking towards teenagers through the internet such as Facebook, twitter and tumblr. The genre's give an impression to the amount of restrictions their is for the limited age, we could suspect this in a way through the amount of violence used in a movie which can be inappropriate to the selected target audience.
Synergy
The synergy has been used through the Lego company modeling their toys to produce their financial gain in order to promote the company and Thor itself, these to companies work with each other in order to promote their own product to their consumers.
Another synergy used to promote Thor is through Skype. Skype has featured the film premiere for the actors to roam around the red carpet to meet and greet the audiences. Skype has sponsored Thor 2 through the premiere in order to work with each other to promote both of the companies.
Distribution
The distribute for Thor 2 has been distributed by Disney walts. Disney walts is known for creating famous animation and cartoons for example the lion king or snow white, this is combined with marvel which is also known for heroic comics from the creators of avengers and Thor which is both created by the same company. The format availability will be used to display the film such as online internet for example netflix, for the audiences
to watch the movie online rather than go cinema due to the fact that
internet is much more broader and easier to access to through the
development of advanced technology such as mobile phones,tablets,
laptops and many more. DVD - blue ray, this will initially be released
after the movie being released first through standard release type. Also
it will be available on IMAX 3-D for the viewer to gain access to watch
3D in cinema's.
Exhibition
Thor 2 will be exhibited through the uses of social networking through Facebook, tumblr, Skype, twitter and YouTube.